Many small businesses have already embraced the internet by launching their own website...in today's economy it is a must for small business owners. A website gives credibility and allows potential customers to find you in this digital age. However, a few common mistakes can end up hurting your business instead of helping it.
1. Not making your web page user friendly. A client usually makes up their mind in the first few seconds of viewing a website whether to continue or hit the back button. If the layout on your website is confusing with multiple links/graphics/banner adds etc then your web visitors may skip you and go on to a more user friendly site
2. Your website takes too much time to load. If your website doesn't pop up in the first few seconds your client will move on. Having video and graphics can be great but save it for other pages on your website and not the main page if your home page doesn't load quickly.
3. Having a "News" section with no recent news. If you don't post anything within the last few months as news then get rid of this section or pay more attention to it. Too many business sites have news releases from 2009 or 2008 and nothing since then. As a potential client, I view this as either the business went under, isn't successful in winning contracts, or is inept on keeping things up to date.
4. Having a "contact us" section that asks for too much information. Keep it simple, a name, email, and phone should suffice. If you are asking for addresses and a bunch of other irrelevant information your prospect won't invest the time to fill it out. They know you are using this information to build your database however don't lose prospects by making it too challenging.
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